Chapter 7, Introductions, Costs, and Benefits

Introduction - Framing the Body of the Proposal
Effective introduction defines -

• state the subject
• identify the purpose (one sentence)
  
• state main point that will be proven (beginning and end or paragraphs)
  
• stresses the important of subject - why need to take action
  
• background - information already known or not controversial
  
• forecast - identifies larger topics that will be covered
  

Introduction - Lays out the argument in brief for the readers
Body - supports that argument with facts, reasoning, and examples.
Conclusion - restates the argument concisely

Introduction - what the proposal is about
what is being proposed
why it is important

Concise
limited to 1st page of single-spaced proposal
after writing the body - write out the six moves
write the introduction