There are several types of qualification sections but each should include who should do the project, why, and what resources that will bring to the project.
· Business to business, or organization to funding source – introduce yourself and your team and the resources you will bring to the project.
· Team to Management – show management why your team is capable of carrying out the plan.
· Recommendation – recommendations of specific outside contractors, consultants or companies who might carry out your plan.
· No qualifications sections – short proposals may stand alone
Qualifications should include what makes you different – what makes you attractive
Identify main strengths but mention apparent weaknesses and how you will overcome them.
Content of the Qualifications Section should include –
History of success with similar projects, education and training, necessary facilities
Description of personnel, company/organization and experience.
Personnel –
- concise biographies of the management team,
A description of the labor force, and
A description of the support staff.
Company/Organization – experience and successful past projects
· History
· Mission Statement
· Corporate Philosophy
· Facilities and equipment
· Quality-control measures
Opening – identify the purpose of the section and state a main claim (main strength) about the qualification of your company/organization
Body – needs to back up the main claim you made in the opening
Closing – reinforce or restate the main claim you made in the opening, smaller proposals may not need a closing
Create a main persona – what makes us different/attractive? Develop key words and us them frequently but in moderation. Back up key words with actions that reflect the persona you are creating
Anytime you use boilerplate information be certain to tailor it to your project and customer. Use only that information that is important to this project and your
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